Dutch auctions on Kalao Go

Published by AVAX on

Giving NFT creators more tools for a successful launch

Current NFT drops can face problems for both NFT creators and buyers such as

  • How to fairly price your NFTs?
  • How to get NFTs in the hands of your real community?
  • How to minimize the risk of speculators sniping drops and reselling on the secondary market?

Dutch auctions help solve this! They promise better price discovery and prevent gas wars.

We are happy to announce that NFT creators will be able to utilize Dutch auctions for their NFT drops on Kalao Go, providing them with more choices on how to distribute their NFTs.

Dutch auctions are now available for projects launching on Kalao Go.

Kalao Go

Kalao Go is our NFT launchpad that makes releasing your NFT collection easy for you and your community.

We support you from start to finish

  • Battle-tested minting smart contracts
  • Customizable minting page
  • Co-marketing
  • Advisory & support, whether NFT pricing, sales mechanics, marketing or something else

The best part?
It’s free
✅No upfront fee
✅No performance fee

? Want to launch your NFT project? Contact us on Telegram.

Dutch auctions

We’ve already helped dozens of creators successfully launch their projects using our Kalao Go service.

The next step is to offer artists more choices for how to distribute their NFTs on the primary market. So far, creators were able to sell NFTs at a fixed price on a first come first served basis, with an optional whitelist, or sell NFTs to the highest bidders. Now we’re launching Dutch auctions. Dutch auctions start at a high price, which then slowly decreases over time. The price development is determined beforehand as the creator sets

a) a starting price
b) a price decrease by amount x every y minutes
c) a reserve price

Pricing in a Dutch auction over time

Creators can also add our optional reimbursement module. If activated, buyers will get back the difference between the price they paid and the closing price (lowest price). As a result, all buyers pay the same, fair price.

Dutch auctions, if designed well, prevent gas wars and enable price discovery where creators rather than speculators capture buyers’ willingness-to-pay.

With the addition of dutch auctions to our english auctions and fixed price offerings, we’re confident you’ll find the right fit on Kalao Go. Whichever method you choose, we’ll do everything we can to help your NFT project get started on the right foot.

About Kalao

Kalao is an NFT and Metaverse ecosystem built on Avalanche. Our product suite includes an NFT marketplace, NFT launchpad (Kalao Go), a whitelabel NFT marketplace engine (for example for in-app marketplaces in blockchain games) and a Metaverse experience on PC and in VR (Kalao Vision, Kalao Citadel).

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