Topps Celebrates Baseball’s Rising Stars with MLB Inception NFT Collection on Avalanche

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The 2021 Topps MLB Inception NFT Collection is on sale now, built on the fastest smart contracts platform in the blockchain industry

NFTs and digital collectibles have found a new home on Avalanche. Today the 2021 Topps MLB Inception NFT Collection is now on sale at The NFT collection is a brand new baseball card-inspired release in conjunction with Major League Baseball and MLB Players, Inc. to celebrate the rising stars of the game while creating an innovative fan engagement experience with the speed and scale of Avalanche. is an easy-to-use interface for fans across the globe, powered by the Avalanche blockchain. Topps partnered with Ava Labs to develop the marketplace, uniting the familiar, user-friendly experiences of traditional ecommerce applications with the power of blockchain infrastructure.

“Users participating in the Topps MLB Inception application will enjoy a user-friendly interface backed by secure technology that is on the cutting edge of NFTs,” says John Wu, President of Ava Labs. “Topps NFTs are issued on the Avalanche blockchain as native assets, meaning they are not just another set of collectibles controlled by a central authority. Our teams have created a perfect combination of a familiar internet application with the power of blockchains and smart assets. Users will have the best NFT experience to-date, without compromising the technical innovation that will lead this space well-beyond 2021.”

The marketplace creates a brand new way for fans to recognize their favorite MLB players and moments, removing the need for specialized wallets or token apps, and providing a single location to buy, sell and explore officially licensed Topps NFTs. This launch is creating an NFT community unlike any other, removing barriers to crypto for everyone.

Based on the popular Topps Inception Baseball physical product, the 2021 Topps MLB Inception NFT Collection offers digital collectibles that feature iconic Topps card designs, motion animations, facsimile signatures and digital relic content that showcases MLB rookies, emerging stars, veteran mainstays and more.

“This Topps NFT product comes at a time when so many talented young players are emerging in baseball and provides collectors with a new way to connect with them as their careers take shape,” says Evan Kaplan, Managing Director of MLB Players, Inc. “This is an opportunity for fans to own a piece of collectible baseball history.”

“Our vision is to create a fun, easy-to-use collecting experience on the Blockchain that appeals to all fans whether they have experience with NFTs or not. It’s an extension of the vision we’ve had for digital collectibles in our mobile apps since 2012,” says Tobin Lent, VP & Global General Manager of Topps Digital Sports & Entertainment at The Topps Company. “The release of the 2021 Topps MLB Inception NFT Collection celebrates promising young talent and notable rising stars already making a name for themselves in professional baseball, and symbolizes the continued growth of this new era of Topps digital collecting.”

Topps Digital Sports & Entertainment has pioneered digital collectibles through its mobile apps since 2012, and is among the first to fully embrace the potential of NFT digital collectibles. The MLB Inception NFT Collection follows Topps Bundesliga collection, which recently launched on the Avalanche blockchain.

Standard and Premium Packs of the 2021 Topps MLB Inception NFT Collection are available for purchase exclusively here on, with card rarities ranging from Common to Legendary.

About Avalanche

Avalanche is the fastest smart contracts platform in the blockchain industry, as measured by time-to-finality, and has the most validators securing its activity of any proof-of-stake protocol. Avalanche is blazingly fast, low cost, and eco-friendly. Any smart contract-enabled application can outperform its competition by deploying on Avalanche. Don’t believe it? Try an app on Avalanche today.

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About Topps

Founded in 1938, The Topps Company, Inc. is a global consumer products company that entertains and delights consumers through a diversified, engaging, multi-platform product portfolio that includes physical and digital collectibles, trading cards, trading card games, sticker and album collections, memorabilia, curated experiential events, gift cards and novelty confections. Topps Physical Sports & Entertainment products include Major League Baseball, Major League Soccer, UEFA Champions League, Bundesliga, National Hockey League, Formula 1, Star Wars, WWE, Wacky Packages®, Garbage Pail Kids®, Mars Attacks® and more. Topps Digital Sports & Entertainment has connected with people around the world who have downloaded our apps including Topps® BUNT®, TOPPS® KICK®, Star Wars™: Card Trader by Topps®, Topps® WWE SLAM™, Topps® NHL SKATE™, Marvel Collect! by Topps® and Disney Collect! by Topps®. Topps Digital Services is a leading processor, distributor and program manager of prepaid gift cards and provider of cloud-based financial services and white label e-gift solutions for widely recognized digital businesses that include Airbnb, Deliveroo, DoorDash, Hulu, Instacart, Netflix, Nike, Twitch and Uber. Topps Confections, Bazooka Candy Brands, produces, markets and distributes confections brands including Ring Pop®, Push Pop®, Baby Bottle Pop®, Juicy Drop®, Finders Keepers®, and Bazooka® bubble gum. For additional information visit,,,

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